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Amazon DSP advertising

Reach beyond the product search.

Plan audience-led programmatic campaigns across the Amazon advertising ecosystem with clear measurement.

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Amazon DSP Advertising programmatic display, video, OTT ads with audience targeting and brand lift metrics

Full-service Amazon DSP management for US brands—programmatic media, retargeting, and cross-channel eCommerce growth

As competition spikes and retail media grows, advanced brands must move from traditional "pay-per-click" to full-funnel programmatic. Amazon DSP is the demand-side platform that lets you reach, retarget, and nurture both Amazon and non-Amazon shoppers across the entire US eCommerce ecosystem.

We deliver comprehensive Amazon DSP advertising solutions that extend your reach beyond Amazon's marketplace. Our focus is on full-funnel programmatic campaigns that build brand awareness, drive conversions, and maximize customer lifetime value.

  • US Audience Targeting Custom segment creation by geography, demo, lifestyle, and shopping history
  • Cross-Channel Reach Programmatic display on Amazon and curated third-party US publisher networks
  • Multi-Format Creative Video, display, CTV/OTT ads, and interactive placements
  • Full Attribution Amazon Marketing Cloud analytics and sales/revenue lift reporting
  • Dynamic Campaigns Upper-funnel brand lift, in-market prospecting, and retargeting
  • CRM Integration Tie-ins with your US CRM and multi-retailer dashboards

DSP for Brand-First Advertising

Keyword: Amazon DSP Advertising

Amazon DSP is not "just more ads." It's the most powerful audience tool—letting your brand run targeted display, video, and audio ads on Amazon, Fire TV, Kindle, IMDB, and thousands of high-traffic US publisher websites. Through DSP, we help you reach past, present, and potential future buyers with an ad journey choreographed from awareness to conversion, using Amazon's unrivaled US data.

Our Amazon DSP Services

  • US Audience Targeting Custom segment creation—by geography, demo, lifestyle, shopping history, custom data
  • Cross-Channel Reach Programmatic display on Amazon and curated third-party US publisher networks
  • Dynamic Campaign Types Upper-funnel brand lift, in-market prospecting, retargeting site traffic, win-back/lifetime campaigns
  • Multi-Format Creative Video, display, CTV/OTT ads, interactive placements, US compliance audit
  • Bid & Budget Management Managed CPM, pacing and scaling to target US cost-per-acquisition or cost-per-retarget
  • Full Attribution Amazon Marketing Cloud analytics, third-party pixels, sales/revenue lift reporting
  • Integration Tie-ins with your US CRM, multi-retailer dashboards, and parallel Meta/Google budgets

Why Use Amazon DSP

  • Hyper-Grained Targeting Audience, geo, and behavior targeting for new-to-brand and repeat buyers
  • Off-Amazon Power Show your ads to American shoppers before, during, and after they shop Amazon, even on Netflix, Hulu, and premium apps
  • Display, Audio & Video at Scale Reach audiences with every medium; reinforce "always-on" brand exposure
  • Full Funnel Measurement Brand lift, retargeting ROI, pixel-based attribution

Amazon DSP vs PPC

Feature Amazon DSP (Programmatic) Amazon PPC (Sponsored Ads)
Reach On/Off Amazon + video/audio/CTV On Amazon search & product only
Budget Model CPM/Minimum spend, often $5k+ CPC/Any Budget
Audience Data In-market, behavioral, CRM, geo Search intent / Keyword
Use Cases Brand growth, retargeting, new user acquisition, awareness Pure direct sales/search intent

US DSP Case Studies

  • B2C electronics brand achieved 800% retargeting ROI, bringing back 45% of abandoned cart traffic
  • Publisher-compliant video creative delivered 4x higher completion rates for a DTC health brand
  • Regional retail chains used CTV placements for 2 million impressions in Q2, driving new-to-brand in-store visits

Unlock Brand Lift with Amazon DSP

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We start with your business, audience, and goals, then agree on a practical roadmap.

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Frequently asked questions

Clear answers to help you plan your project with confidence.

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01Who should use DSP over PPC?

Enterprise brands, large DTC sellers, retailers seeking US multi-channel growth, or anyone whose Amazon PPC is already maxed out.

02What is the minimum US DSP investment?

DSP is best for budgets $5,000/month and up. Pooled with display/video/test splits for full attribution.

03How fast can I launch?

Strategy/buildout in <2 weeks, US creative ready in days.

04Will you handle pixels and attribution?

Yes—our US team manages setup, Salesforce/CRM integration, and full reporting.

05Can DSP ads target non-Amazon markets?

Absolutely, making DSP ideal for DTC, retail media, and launching new brands/products to US buyers.

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What our clients say

"Ocean DigiTech brought our vision to life - a seamless launch, and measurable sales lift."
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