Amazon DSP: Unlock Programmatic Growth
Full-service Amazon DSP management for US brands—programmatic media, retargeting, and cross-channel eCommerce growth
As competition spikes and retail media grows, advanced brands must move from traditional "pay-per-click" to full-funnel programmatic. Amazon DSP is the demand-side platform that lets you reach, retarget, and nurture both Amazon and non-Amazon shoppers across the entire US eCommerce ecosystem.
We deliver comprehensive Amazon DSP advertising solutions that extend your reach beyond Amazon's marketplace. Our focus is on full-funnel programmatic campaigns that build brand awareness, drive conversions, and maximize customer lifetime value.
- US Audience Targeting Custom segment creation by geography, demo, lifestyle, and shopping history
- Cross-Channel Reach Programmatic display on Amazon and curated third-party US publisher networks
- Multi-Format Creative Video, display, CTV/OTT ads, and interactive placements
- Full Attribution Amazon Marketing Cloud analytics and sales/revenue lift reporting
- Dynamic Campaigns Upper-funnel brand lift, in-market prospecting, and retargeting
- CRM Integration Tie-ins with your US CRM and multi-retailer dashboards
DSP for Brand-First Advertising
Keyword: Amazon DSP Advertising
Amazon DSP is not "just more ads." It's the most powerful audience tool—letting your brand run targeted display, video, and audio ads on Amazon, Fire TV, Kindle, IMDB, and thousands of high-traffic US publisher websites. Through DSP, we help you reach past, present, and potential future buyers with an ad journey choreographed from awareness to conversion, using Amazon's unrivaled US data.
Our Amazon DSP Services
- US Audience Targeting Custom segment creation—by geography, demo, lifestyle, shopping history, custom data
- Cross-Channel Reach Programmatic display on Amazon and curated third-party US publisher networks
- Dynamic Campaign Types Upper-funnel brand lift, in-market prospecting, retargeting site traffic, win-back/lifetime campaigns
- Multi-Format Creative Video, display, CTV/OTT ads, interactive placements, US compliance audit
- Bid & Budget Management Managed CPM, pacing and scaling to target US cost-per-acquisition or cost-per-retarget
- Full Attribution Amazon Marketing Cloud analytics, third-party pixels, sales/revenue lift reporting
- Integration Tie-ins with your US CRM, multi-retailer dashboards, and parallel Meta/Google budgets
Why Use Amazon DSP
- Hyper-Grained Targeting Audience, geo, and behavior targeting for new-to-brand and repeat buyers
- Off-Amazon Power Show your ads to American shoppers before, during, and after they shop Amazon, even on Netflix, Hulu, and premium apps
- Display, Audio & Video at Scale Reach audiences with every medium; reinforce "always-on" brand exposure
- Full Funnel Measurement Brand lift, retargeting ROI, pixel-based attribution
Amazon DSP vs PPC
| Feature | Amazon DSP (Programmatic) | Amazon PPC (Sponsored Ads) |
|---|---|---|
| Reach | On/Off Amazon + video/audio/CTV | On Amazon search & product only |
| Budget Model | CPM/Minimum spend, often $5k+ | CPC/Any Budget |
| Audience Data | In-market, behavioral, CRM, geo | Search intent / Keyword |
| Use Cases | Brand growth, retargeting, new user acquisition, awareness | Pure direct sales/search intent |
US DSP Case Studies
- B2C electronics brand achieved 800% retargeting ROI, bringing back 45% of abandoned cart traffic
- Publisher-compliant video creative delivered 4x higher completion rates for a DTC health brand
- Regional retail chains used CTV placements for 2 million impressions in Q2, driving new-to-brand in-store visits
Who should use DSP over PPC?
Enterprise brands, large DTC sellers, retailers seeking US multi-channel growth, or anyone whose Amazon PPC is already maxed out.
What is the minimum US DSP investment?
DSP is best for budgets $5,000/month and up. Pooled with display/video/test splits for full attribution.
How fast can I launch?
Strategy/buildout in <2 weeks, US creative ready in days.
Will you handle pixels and attribution?
Yes—our US team manages setup, Salesforce/CRM integration, and full reporting.
Can DSP ads target non-Amazon markets?
Absolutely, making DSP ideal for DTC, retail media, and launching new brands/products to US buyers.
What Our Clients Say
"Ocean DigiTech brought our vision to life - a seamless launch, and measurable sales lift."
Who are Happy With Services and Work
Seamlessly administrate synergistic growth strategies and collaborative markets. Globally empower inexpensive infomediaries after sustainable mindshare. Phosfluorescently brand professional collaboration and idea-sharing without principle-centered interfaces.
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